Designing a Seamless Patient Experience During a Pandemic

Project Overview

During the height of the COVID-19 pandemic, Humber River Health established a vaccination clinic to provide safe and efficient immunization services to the community. To ensure a seamless patient experience, the clinic needed clear branding, intuitive wayfinding, and a welcoming atmosphere that instilled confidence in visitors.

This project focused on designing a cohesive visual system that balanced clarity, accessibility, and brand consistency, helping guide thousands of patients through the vaccination process with ease.

Team:

Ana Veiga Lang, Marketing MangerGiovanna Dabner, Graphic Designer

Software used:

The Challenge:

The Humber River Health Vaccination Clinic needed clear, effective signage to manage high patient volumes and ease visitor anxiety. The original design, created under a tight four-week deadline, served its purpose but lacked strong branding and user-focused way finding. Now, with more experience, I reimagined the signage with intentional hierarchy, clarity, and brand cohesion to improve navigation and trust.

total Budget:

Limited to printing costs

Before + After

Creative Process

Concept Development

The redesigned signage focuses on clarity, symbolism, and brand cohesion to enhance the vaccination clinic experience. A clearer hierarchy ensures easy navigation with large, readable typography and high-contrast, color-coded wayfinding. Symbolic design elements, such as pill-shaped graphics, subtly reinforce the purpose of vaccination, while soft wave patterns create a sense of calm and trust. Lastly, cohesive brand integration strengthens Humber River Health’s identity by maintaining consistent typography, colors, and graphic elements, making the signage both functional and visually aligned with the organization.

Branding +Visual Identity

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HRH Vaccination Clinic Banner_edited.jpg

Take aways:

Operational Efficiency: The well-structured signage and wayfinding elements contributed to smooth and efficient navigation through the clinic.
Community Engagement: The selfie wall and cohesive branding elements elevated community morale and encouraged social media sharing.