IGNITE’s Dare to Be Yourself Campaign

Brand:

Creative Direction

Bringing Candid Conversations to Life

Project Overview

The IGNITE RealTalks event series aimed to provide students with exclusive opportunities to engage with influential guest speakers and explore meaningful conversations. As the creative director for the event, I led the visual and production aspects to ensure the series’ success, designing an immersive and engaging experience while maintaining budgetary efficiency.

Goals:

Create a visually engaging and professional atmosphere for the event that aligns with IGNITE’s brand identity.
Utilize budget effectively while ensuring high-quality design and production.
Promote the event effectively to maximize attendance and engagement.
Establish a welcoming environment for celebrity guests and students, including a meet-and-greet setup.

Team:

Giovanna Dabner, Art + Creative Direction
Riddhi Panchal, Graphic Designer

Brendan Hamel Smith, Videographer

Sofia Perez, Videographer

Ali Nejati, Videographer
Arya Daneshi, Video Editor

Equipment used:

Canon R6 MII

Sennheiser Lavalier Microphone

24-70 mm lens

Software used:

Budget:

Allocated Budget: $5,000

Digital, Print + Final Set

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Test shot of the IGNITE Realtalks final set up

Final Stage Set up for IGNITE Realtalks

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Test shot of the IGNITE Realtalks final set up

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Creative team setting up the interview set

Behind the scenes

Creative Process

Stage Set Up

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First Iteration

The initial IGNITE RealTalks poster designs embraced the retro diner-inspired aesthetic. The playful bursts, smiley faces, and a pastel vintage colour palette set the tone, paired with bold, dynamic fonts reminiscent of classic diner signage. These early iterations balanced nostalgia with modern elements, creating a vibrant and approachable design that captured the event’s energy and laid the groundwork for the final refined version.

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Inspiration

The aesthetic for the event was inspired by Amelia Dimoldenberg's Chicken Shop Date YouTube series. We wanted to pay homage to the series by adapting a modern twist to the retro diner vibe to engage the student audience. This vision influenced our choice of a vibrant yet nostalgic colour scheme, blending pastel hues with bold accents to evoke the feel of a classic diner with a contemporary flair. Initial inspiration boards featured imagery of retro signage, checkered patterns, and mid-century modern furniture, which guided the design elements across the stage, promotional materials, and interview setup. This cohesive aesthetic created an engaging and playful environment that was both relatable and memorable for attendees.

Interview Set Up

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The Key Visual

This final layout effectively combined the playful retro diner aesthetic with a polished, modern design. By brightening the colours and refining the typography, the poster achieved greater visual clarity and balance, making it more engaging for the student audience. The vibrant orange background paired with bold elements, like the angled text and illustrated smiley faces, added energy while maintaining readability. Additionally, Amelia’s updated portrait aligned with the overall clean and contemporary direction, ensuring the poster stood out across digital and physical platforms.

Branding +Visual Identity

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Check out other interviews

Take aways:

Creative adaptability is crucial for managing budget changes while ensuring the vision is upheld.
Strong leadership and clear communication are essential for team alignment and successful execution.
A well-designed space can enhance audience engagement and create lasting impressions.